Edible Arrangements

Edible Arrangements

Edible Arrangements®, the leading purveyor of artistically designed fresh fruit arrangements announces the launch of “Random Acts of Happiness,” a new non-profit campaign to benefit Big Brothers Big Sisters. Random Acts of Happiness is a nationwide program dedicated to raising awareness about happiness, encouraging optimism and celebrating role models and good deeds.

The Random Acts of Happiness campaign will take place online (www.actsofhappiness.com) and in Edible Arrangements’® stores from April 2011 to August 2011. During that time, both individuals and organizations are invited to enter a nationwide competition and share a call-to- action promoting the importance of spreading happiness throughout one’s community.

Edible Arrangements® has partnered with Big Brothers Big Sisters, a like-minded organization that provides children facing adversity with strong and enduring, professionally supported one-to-one relationships that change their lives for the better, forever.

“We are thrilled to announce our partnership with Big Brothers Big Sisters for Random Acts of Happiness,” states Steve Thomas, VP of Marketing at Edible Arrangements®. “The organization supports our mission for this program which is to demonstrate that even the smallest gesture or good deed can make an immeasurable impact on an individual’s happiness. By partnering with Big Brothers Big Sisters, we hope to encourage involvement in the Random Acts of Happiness program and in turn, spread happiness throughout our communities.” “There’s so much uncertainty out there,” says Steve. “Yet there’s always a reason to celebrate life’s everyday achievements. At Edible Arrangements® we feel that no occasion is too small to be celebrated and we hope to spread that outlook through the launch of this campaign.”

Random Acts of Happiness Competition Components:
Random Acts of Happiness is an online competition that encourages individuals and groups to upload photos or stories of completed “Random Acts of Happiness” atwww.actsofhappiness.com.
Any user can review Edible Arrangement’s® “Random Acts of Happiness list” which outlines the actions that participants are taking to spread happiness throughout their communities.
All visitors are eligible to vote once a day for their favorite individual or team and each vote will trigger a one dollar donation to Big Brothers Big Sisters.
A grand prize of $10,000 will be rewarded to the individual winner and $20,000 for the group winner.