Luv Ka The End Review

Luv Ka The End

Yash Raj's first attempt at making a self-proclaimed full-blown anti romantic-comedy seems more of a half-hearted attempt at taking the route less-traveled by the banner. The idea seems inspired but the execution isn't much exciting.

Rhea (Shraddha Kapoor), defined as a sweet simple college virgin in the film, is in love with the filthy-richLuv Nanda(Taaha Shah). But Luv is not only cheating on Rhea but also involved in a cyber race of uploading explicit videos of girls and winning brownie points for his exploits. When Rhea realizes this, she soon gets over being a crybaby and decides to get even with Luv.

As its USP, the film tries to work against the cinematic notion that the female form will sit back and sob. The protagonist here is not any abla naari but wants vengeance from the malefactor. While that sounds as an interesting premise, the screenplay by Shenaz Treasuryvala and Roye Segal isn't able to tap the potential that the plot provides. That's because the way in which Rhea and her gang of girls attempt to get even with Luv is kinda conventional and also childish.

You surely expect the girls to do something more imaginative and eventful than adding itching powder in his underwear, purgative powder in his food or ecstasy powder in his drinks. The maximum inventive that the writing gets is in making the guy do a drag-dance or destroying his Jaguar car worth 5 millions. And you surely expected something better in the climax than the girl getting away by using pepper-spray on the guy.

The pacing is quick and, thankfully, the narrative isn't stretched till the interval point to reveal Luv's unfaithful conduct. The rona-dhona is kept minimal and the girls get to work pretty early in the plot. The female bonding is well-established, especially the superficial squabbles between Shraddha's sidekicks. But the malevolence of Luv Nanda never hits you hard enough to make you hate him. Though he's supposed to be the bad guy, his charming ways never lets him come across as a vicious villain.

Rhea's younger sister, who blackmails her at every opportunity she gets, makes for an entertaining side-character. However other interesting side-characters like Rhea's cranky granny or Luv's smuggler dad could have been exploited to better effect. Ali Zafar's cameo in the climax doesn't help much.

In her second outing, Shraddha Kapoor is decent but doesn't rise over the average script. Taaha Shah is charming, natural and has the ability to go places if shown the right direction. Pushtie and Sonia, as Rhea's friends add a lot of zing with their bickering chemistry.

Coming from Bumpy, the director of the Roadies , one expected a lot more meat from the proceedings. But all that you get is mere mutton song. Luv Ka The End appears more like a shallow television episode.